The School of Marketing

SEO (Search engine optimisation) workshop

“Organisations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.


Search Engine Optimisation workshop 

This full day SEO training  (Search Engine Optimisation) is a great introduction to SEO. During the workshop, we will break down all the myths and give you the knowledge and tools to start effectively getting found by Google for your keyword search terms.

SEO can be a great way to market your website and it’s done right, you will get all the traffic that you need – but there are some key steps that you need to do to make sure that you get that traffic.

SEO can transform your business, but it does take time and the right strategy. On this SEO training, we will share with you how to go about doing that and also how to get your traffic to convert. Google is the biggest game in town when it comes to search engines, particularly in the UK.

If you want your site to rank on the front page for keywords that are relevant to your business, this workshop will run through with you how to do that.

This is an introductory course to help you understand what you can and can’t do yourself, where you should be focusing your attention to get the best results for your business, how to get your website noticed by the only search engine that matters.

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Who the workshop is for

This workshop can be customised to suit both marketing professionals and small to medium-sized businesses.   If people are searching for your product or service or are looking for information that relates to your business or the service that you offer, then you are leaving money money on the table if you aren’t optimising your website to get interested and relevant traffic.   This is an introductory course for people who want to understand how they can get more search engine traffic to their website.

The SEO training will cover:

How to identify the best keywords to go for, for your business
How to get more traffic and visitors to your website
Top tools to help you with your SEO
How to make your website Google and SEO friendly
Local SEO strategies
Putting together a linking strategy
How to create content that is search engine friendly
Help you put together an ongoing SEO strategy so that you can build on what you have created
Mistakes to avoid so that you stay on Google’s good side

Why you should attend this SEO workshop

If your website is not near the top of the first page of Google you have very little chance of being found
SEO is the cheapest way to market your business when you get it right
SEO is within your ability, we show you how
You will know what to write for your website
You will get a taste of how to use social media to your advantage

Interested in THIS workshop?

Let’s talk

About your trainer

Julie Hall is the founder of The School of Marketing.  She is a digital leadership & marketing consultant with over two decades of experience. 

 She has trained over 5000 business owners and marketing professionals in a variety of digital marketing skills and worked with organisations such as Google, Lloyds, The British Library and the Ministry of Justice.  

Julie has run train the trainer session for the Google Digital Garage trainers, showing them how to teach others about SEO.



Feedback from this workshop

“I think this SEO workshop was very helpful for my understanding and well the time and effort in getting here today”
Legjin Tshering

“A very informative workshop, giving an overview into the daunting world of SEO!! Definitely recommended”

Sarah Wilson

“It helped me focus on my ‘to do’s’ to get a good SEO result for my website”

Katerin Reimer

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