The School of Marketing

LINKEDIN workshop

Marketing is no longer a numbers game. It’s a game of relevance.


LinkedIn workshop 

LinkedIn is THE social media network for the business to business market, where millions of people, including your potential clients and customers, hang out.

If your clients are on LinkedIn and you feel like you are not using it to its full advantage then this workshop is for you.  It can be tricky to know how to reach out and connect with people and how to make your own profile really stand out.

In this LinkedIn masterclass, we look at 3 core strategies you can use to help you market your business, find new opportunities and get you up and running confidently using LinkedIn.

  • Get Found: the first step in getting to grips with LinkedIn is to get found with a personal profile that tells people who you help and how you help them. Use LinkedIn to create a powerful and free online presence that will get you found when people search for you on LinkedIn and Google.
  • Get Noticed: get seen as a trusted expert. How to use LinkedIn to keep on top of your prospects minds so that that they think of you when they need help.
  • Get Connected: how to find and get in front of your target audience. This pro-active approach puts you firmly in the driving seat in creating new opportunities.


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Who the workshop is for

This workshop can be customised to suit both marketing professionals and small to medium-sized businesses.  

Business owners, MDs, Sales managers who have responsibility for business development and promoting their business. It’s ideal for you if you know LinkedIn is where your ideal clients hang out online and that you “should be using it” but have no idea where to start.

Benefits from attending the LinkedIn Workshop

Create a powerful online presence without the cost of a website
Position yourself using LinkedIn effectively to reach your target market
Get found more often by quality clients that are a good fit for your business
Discover one simple change that takes seconds to implement can take you to the top of the search results in your field
Integrate LinkedIn into your business communication and marketing

The LinkedIn training will cover:

How to create a client-focused profile
LinkedIn SEO – know your audience
Strategies to find & attract your ideal clients
Connect and network using LinkedIn
How to use LinkedIn as a publishing platform
How to use LinkedIn as a business development tool

Interested in THIS workshop?

Let’s talk

About your trainer

Judy Parsons is passionate about de-mystifying and untangling LinkedIn so that her clients can make the most of the time they spend on LinkedIn, researching their market and building great relationships.

As a business to business marketer, LinkedIn really resonates with Judy. She spent over a decade working in IT and Telecoms marketing generating leads for the sales teams. She now works with business owners, sales teams and start-ups to help them untangle the complexities of LinkedIn, so they can raise their profile, find and connect with their target audience on LinkedIn and find new business opportunities.


Feedback from this workshop

“Julie opened my eyes to the full potential of email marketing and how it can be successfully applied to my business. I hadn’t realised just how easy it is”
sandra roycroft davis

Thinking Slimmer

“Julie’s style and depth of knowledge makes this course a must do for any business owner. I urge anyone to take this workshop if they want to make the most of their email marketing.”

Wendy Statton

“Julie continues to offer great value on these courses. This workshop gave the perfect balance of theory and practical skills to create the perfect email strategy. It was great to have hands-on experience with the tools. Highly recommended.”

Cathy Simmons

Therapy Business Academy