Blogging Workshop

The School of Marketing

blogging workshop

“Great content should be at the heart of your marketing strategy.”


Blogging workshop 

Blogging is one of the easiest ways to build up your website visits and will go a long way to helping your search engine optimisation … but it can be difficult to know where to start.

Like all your marketing, if you’re going to be spending valuable business time on a blog, you need to make sure that it is going to be worth it.

There are so many reasons that you should be blogging we could be here all day, but some of the main ones are:


  • It gives you a chance to build your relationships with your customers and prospects
  • It builds your credibility an expert in your field
  • Google love blogs – with a good blog, you can rank higher for key search terms in your industry
  • Done well, blogging is guaranteed to bring more targeted traffic and visitors to your website

Would you like to know the next time
we run this as a public workshop?

Who the workshop is for

This blogging workshop is for people that are interested in starting a new blog or want to revive and existing one.  

It is for anyone that is interested in using blogging as a content marketing vehicle, particularly for small business owners, marketers and PR professionals.

It does have a business focus, but will also provide a strong foundation for anyone that is interested in blogging.

The blogging workshop will cover:

Blogging basics – getting it right first time
Blogging tools – what’s right for you
What to write
Blog titles that get clicks
Blogging search engine optimisation (aka getting your blog posts on Google)
How to make sure you never run out of blog ideas
Where to find blog ideas that your readers will love
How to promote your blog
How to promote your blog
Guest blogging to grow your business

Interested in THIS workshop?

Let’s talk

About your trainer

Julie Hall is the founder of The School of Marketing.  She is a digital leadership & marketing consultant with over two decades of experience. 

 She has trained over 5000 business owners and marketing professionals in a variety of digital marketing skills and worked with organisations such as Google, Lloyds, The British Library and the Ministry of Justice



Success stories…

Alicia Orre (then Cowan) was named one of the Top 20 UK Marketing blogs in 2014 by one of the biggest marketing sites in the world – The Search Engine Journal

Rona Wheeldon created an incredible blog about flowers and managed to quit her VA business to focus on it full-time.

Gabby Adler was asked to do a pilot for a property show off the back of her blog. And THREE of my students did so well with their blogging that they created their own online blogging courses.