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Ever wanted to find out the latest marketing news at the click of a button?
Every 2 weeks, we will be bringing you an update of the most relevant marketing news. This little round-up, that we have called our Marketing Mash-Up, will feature snippets of news from the world of digital marketing.
These snippets will be particularly relevant for small business owners and marketers. So, if you are looking for a dose of the week’s marketing news, then you have come to the right place.
From Facebook and Pinterest to Google and Instagram, let’s see what marketing news is making headlines this week.
Marketing Updates for the first week in November…
1. TikTok partners with Shopify
Are you a TikTok fan? The video social media platform is investing even more in social commerce. They have announced a new global partnership with e-commerce platform Shopify.
This deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. If you have a product-based business on Shopify, then now might be the time to get on board the TikTok train.
2. Instagram expands Lives
If you are a fan of Instagram Lives, then you will love this update. Instagram has updated the time limit on Lives. Instead of the normal 1-hour limit, you can now create a Live for up to 4 hours.
This is a great update for any small business that utilises Instagram Lives for content and engagement. Consider using this extra time to create webinars, training, or Q&A’s, etc. There are also new functionalities to help with discoveries and targeting.
Sticking with Instagram for a minute.
Have you tried Instagram Reels? These short videos are Instagram’s feature to compete with TikTok. You can now create 30 second Reels (instead of the original 15 seconds). There are also improved editing tools to play with. Perfect for showing off great products.
The gap between Instagram and TikTok is definitely closing.
3. Put a pin in it with Pinterest
There are a whole bunch of new features on Pinterest. This platform is expanding quickly and is the perfect way to promote content for your business.
Profiles on Pinterest are making it easier for people to get in touch with creators or businesses. There is also a new analytics tool that tells you what is happening with your pins and who is repinning them. A great way to get insight into your followers.
Finally, Pinterest Stories has launched! Although it is still in its beta version, only a small number of creators have access to it. But it will be rolled out quickly over time.
Stories on Pinterest are different from those on Instagram, Facebook, or Twitter. Pin Stories don’t disappear after 24 hours. “Story Pins can be saved to boards for later and will be discoverable over time. They’ll also be distributed across the home feed, search results and places like the Today tab, and benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes.”
4. Facebook shows support
Small business owners, you will love this one. Facebook has announced a season of support for small businesses.
As this Christmas will look and feel a lot different from previous years, Facebook is stepping in to help.
To help small businesses not just survive but thrive through this holiday season, Facebook announced the launch of their three-month-long “Season of Support.” The aim is to provide small businesses all over the world with free resources, education, and training to help during this difficult time.
5. Updates from Google
Staying at the top of the search engine game, Google has released a whole batch of new search updates.
These updates provide varying levels of functionality for brands. The main focus is to help people find the information they need. So they’re not specifically aligned with brand queries. Something worth noting within your SEO approach.
Google has also improved its spelling predictions to help users find better matches.
“We’ve continued to improve our ability to understand misspelled words, and for good reason – one in 10 queries every day are misspelled. Today, we’re introducing a new spelling algorithm that uses a deep neural net to significantly improve our ability to decipher misspellings. In fact, this single change makes a greater improvement to spelling than all of our improvements over the last five years.“
Bottom line – make sure the spelling in your content and copy is flawless, as incorrect spelling could lose you search opportunities.
Google has got a lot smarter about pulling out answers to questions from big blocks of text. Its algorithm will be able to index individual passages of text within web pages. This makes it easier to locate specific information to a user query.
By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. This technology will improve 7% of search queries across all languages as we roll it out globally.“
What does this mean for your content?
Try to answer common questions as best you can in your content, in the hopes of matching searchers’ queries.
That’s it from this edition of the Marketing Mash-Up. If you enjoyed this update and would like to be kept up to date with the latest marketing news, join our newsletter by entering your details at the bottom of the page.