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the school of marketingSmall Business Marketing Blog
10 Must-Know Small Business Content Marketing Trends in 2021
2020 was certainly a year to remember. Businesses, big and small alike, had to shift their way of working, in order to stay afloat, and stay ahead. But with a new year comes a new start. In 2021, it is time to start preparing for the content trends that will shape...
How to Start & Write the Perfect Small Business Blog
Your business and your website are up and running! But traffic is still a little slow. So now you’re asking yourself, “should my business have a blog?” You might be thinking to yourself, but I’m not a writer, so how can I write a successful small business blog?...
How to create a failsafe social media plan
There is a lot of competition out there to get seen on social media. To get noticed you want to create a social media plan that is going to keep you in front of your audience.
10 steps to beat marketing overwhelm
Marketing overwhelm is a reality for many business owners. Marketing it can sometimes (often) get more than a little overwhelming. Here are our tips to help.
Why having a content marketing strategy matters
Not all content is created equal (and nor should it be), but you do want to have a content strategy that ties all the pieces together effectively.
6 steps to creating your content marketing strategy
Let’s face it. When you are marketing a business, you are busy... really busy! And you are often juggling so many priorities when trying to get the word out about your products and services that it can be difficult to decide where you should be putting your oh so...
7 affordable business branding techniques
It’s a competitive market out there, so how do you make your business stand out? Business Branding isn’t the exclusive domain of large corporates. There are simple ways to create a positive brand around any size of business.
19 Creative Marketing Ideas for Small Businesses
Our list of 19 creative marketing ideas is perfect for upping your game and making your business stand out. Here are some simple yet effective Creative Marketing Ideas for your business.
Your one stop guide to hashtags
Like with any marketing strategy you need to analyse your hashtags so you can find what works and repeat it. Take time to track the engagement of your posts and work out what hashtags bring you the best new followers, click throughs or enquiries... read our latest post to find out what we recommend.
10 Keys To Better Negotiating In Business
Odds are you negotiate all the time. But the question is, are you conscious of it and are you any good at it? 1. Build rapport in the beginning and all along the way. Negotiation is often viewed as a battle, a contest, or a tug of war. But the goal of...
