How to use networking to grow your business
Recently I interviewed over 30 successful entrepreneurial women for an article that I was writing. The lessons and learning from these interviews were fascinating and eye-opening and, as you can imagine, the motivations and the methods they used to market their...
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Can your business be a business for good?
At the School of Marketing, we've been thinking a lot about how we can give back or just give as part of our business proposition. It is my fundamental belief that a business can be both socially supportive and profitable at the same time. Holly Tucker, on her...
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Your one stop guide to hashtags
How did hashtags start? The 23rd August 2007 might not go down in history as defining moments in the modern world, but it’s certainly had a big impact on how we communicate over social media. It was the first day that Chris Messina, a designer at Google, suggested...
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10 ways to use Valentines Day to market your business
Some love it some hate it and whilst it may not be your bag, Valentine’s day is a good opportunity for small business to connect with their customers and offer something fun and engaging. It’s been shown that some companies can double their email enquires with...
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Hiring a freelance sales person: 10 rules to success
Hiring a commission only sales person to promote your products may seem like a no-brainer, but Liz Sparkes from Physis knows the pitfalls and offers 10 Rules for success Forewarned is Forearmed! Many businesses have historically used the services of self-employed...
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How to follow up networking events
This certainly been a great year for networking. So many new forums were set up and it seemed for many, networking became a key factor of their marketing and business development activities. But in chatting to some entrepreneurs, they’ve been disappointed by the...
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Manage time better and avoid the time thieves
Manage time like you mean it! Getting stuff done it hard. Saying no is hard. Having no money in the bank – that’s REALLY hard! Learning how to be more effective and manage time better is one of the most important skills you will need to develop as a small...
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20 Creative Marketing Ideas for Small Businesses
Marketing your small business can be hard.... and confusing ... and overwhelming. We are so overloaded with things to remember and things to do, that coming up with some newer ways to help promote our business can be challenging. Over the past few weeks, I’ve...
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7 affordable business branding techniques to create the right impression
It’s a competitive market out there with more start-ups joining the commercial landscape every day. So how do you make your business stand out? Branding isn’t the exclusive domain of large corporates. There are simple ways to create a positive brand around any size...
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Raise your profile Webinar Replay
Prior to our Business Visibility Masterclass, we did a Q&A webinar with Jessica Huie, Natasha Courtenay Smith where we made ourselves available to answer any questions about how to get more visibility for your business. As it was the first time doing this kind...
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