MicroEntrepreneur - The Magic of Being Small https://theschoolofmarketing.co.uk marketing training and workshops for small businesses Wed, 30 Oct 2019 14:33:10 +0000 en hourly 1 https://wordpress.org/?v=5.2.4 https://i1.wp.com/theschoolofmarketing.co.uk/wp-content/uploads/2018/02/cropped-tsomround-1.jpg?fit=32%2C32&ssl=1 MicroEntrepreneur - The Magic of Being Small https://theschoolofmarketing.co.uk 32 32 MicroEntrepreneur is the small business marketing podcast that features real business owners who are out in the trenches building and growing their business. It is smart practical advice that works today. No bullshit, no sleazy sales tactics. Just stuff that works. Julie Hall - The School of Marketing clean episodic Julie Hall - The School of Marketing julie@women-unlimited.co.uk julie@women-unlimited.co.uk (Julie Hall - The School of Marketing) Marketing and Business tips and advice for the small business owner MicroEntrepreneur - The Magic of Being Small https://theschoolofmarketing.co.uk/wp-content/uploads/powerpress/microentrepreneur2-0.jpg https://theschoolofmarketing.co.uk London, England Weekly 165916467 31: Sarah Arrow – How to use blogging in your business https://theschoolofmarketing.co.uk/blogging-business-sarah-arrow/ Tue, 10 Feb 2015 09:30:51 +0000 https://women-unlimited.co.ukbu/?p=28386 https://theschoolofmarketing.co.uk/blogging-business-sarah-arrow/#respond https://theschoolofmarketing.co.uk/blogging-business-sarah-arrow/feed/ 0 <p>In episode 31 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Sarah Arrow, founder of Sarkemedia.com, Birds On The Blog and the 30 Day Business Blogging Challenge. This week’s guest Sarah says I love blogging, and over the years since I’ve started I’ve learned a tremendous amount, generated a heap of business […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/blogging-business-sarah-arrow/">31: Sarah Arrow – How to use blogging in your business</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Sarah Arrow shares with us her recommendations on how to get your business blog working for you This week’s guest
Sarah says
I love blogging, and over the years since I’ve started I’ve learned a tremendous amount, generated a heap of business and met some really fabulous and some really famous people including Tony Robbins and Martha Stewart. All through blogging.
One of my sites is syndicated by an international news conglomerate, Forbes have listed another as a best website (3 times) along with MSN and a fair few other places.
I’ve been on the radio, and in the newspapers talking on a variety of topics and all of this attention has come through blogging. If you have a business that needs leads and attention I’ll show you how to get it.
It’s not easy until you know how, and then you’ll wonder what took you so long!
What we covered in the show:

* Understanding ‘ordinary women in business’ who have more to do than just run their business
* How Sarah took ownership of the word ‘bird’ back and applied it to Birds On The Blog
* How to use blogging when you’re time poor
* How writing can be therapy and provide clarity about your business
* How to create influencer list posts – linking in and explaining why you should follow them
* How to create interview posts
* How to create ‘the crowd source’ post
* How bookmarks themselves can create traffic
* The ‘Oprah’ effect
* Collaborate rather than compete
* What we can write for our own audiences
* Writing off topic
* How often to inspire your audience and how to tie it back into your business
* When to use the holiday or seasonal post
* If you don’t like writing – use a podcast format or something that you do love doing!
* Blogging isn’t about us it’s about our clients
* 3 times a week would be ideal (M/W/F)
* How the 30 day challenge can help you
* What Mr Google is looking for
* How to outsource and delegate for valuable content
* The marketing sieve which leads to connection and transaction
* How to structure a post

You can find out more about Sarah here:
Sarkemedia.com
Birds On The Blog
www.saraharrow.co.uk
LinkedIn
@BirdsOnTheBlog
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
Subscribe to the podcast
For Apple users, you can click here to subscribe on iTunes
For Android and Windows users, you can click here to subscribe via Stitcher
Like the show?  Please tell us on iTunes!
If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicki...]]>
Julie Hall and Sarah Arrow | The School of Marketing Podcast clean 55:02 28386
30: Steve Scott – The author entrepreneur business model https://theschoolofmarketing.co.uk/ep30-steve-scott-the-author-entrepreneur-business-model/ Tue, 27 Jan 2015 13:34:07 +0000 https://women-unlimited.co.ukbu/?p=28254 https://theschoolofmarketing.co.uk/ep30-steve-scott-the-author-entrepreneur-business-model/#respond https://theschoolofmarketing.co.uk/ep30-steve-scott-the-author-entrepreneur-business-model/feed/ 0 <p>In episode 30 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Steve Scott, an author and entrepreneur who has written over 40+ books on Internet Marketing, Self-Publishing and Productivity, including his most successful books Habit Stacking and The Daily Entrepreneur. We talked about his business model and also his successful internet marketing history that eventually led him to his […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/ep30-steve-scott-the-author-entrepreneur-business-model/">30: Steve Scott – The author entrepreneur business model</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> In episode 30 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Steve Scott, an author and entrepreneur who has written over 40+ books on Internet Marketing, Self-Publishing and Productivity, Habit Stacking and The Daily Entrepreneur. We talked about his business model and also his successful internet marketing history that eventually led him to his self-publishing career.
Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone
Book recommendation
The book that I recommend in the intro is Essentialism: The disciplined pursuit of less by Greg McKeown.  Brilliant for creating more focus and achieving more.  Click here to check it out on Amazon.
This week’s guest
As well as his books and self-publishing advice, Steve also has a podcast called:
Self-Publishing Questions (SPQ)
Steve says:-
Currently, there are a lot of great podcasts about self-publishing. Most typically run for 30 to 60 minutes and focus on interviews with successful authors. Mine has a different format with:

* More episodes—three to seven days each week.
* Shorter length—five to 10 minutes in length.
* Each episode features one question from a listener.
* Knowledge experts (who know more than me about specific topics) “guest record” an episode.
* Accountability episodes that focus on helping authors get results with their businesses.

In essence, the podcast focusses entirely on the problems you experience with the self-publishing process. As an example, if you’re familiar with “Ask Pat” or “Money Girl’s Quick and Dirty Tips,” then you’ve seen evidence of how shorter podcasts can provide lots of actionable information.
What we covered in the show:

* How he struggled in the first couple of years
* How his ’email-list’ produced his first steady income via ezine articles and affiliates
* His business model is based on taking one topic and then diving in ‘inch wide and a mile deep’
* The challenge of staying on topic and focussing on what the promise is, by using ‘outlining’ as your guide
* The sweet-spot for Steve is 20k to 30k words – and how he works with a partner to speed the process up
* He sets aside up to 4 hours a day when he’s really motivated and then gets into email etc. later in the day
* How his writing takes priority over everything else
* Why he publishes his income reports – and the value of transparency
* About his breakthrough book Habit Stacking
* The model he uses when first launching a book – ‘poll the people who follow you’ – ‘ask the audience what they want to learn about as you’re writing
* He focusses on Amazon – at the moment (even though it’s all eggs in one basket)
]]>
Julie Hall and Steve Scott author of habit stacking | The School of Marketing Podcast clean 48:49 28254
29: Mike Southon on how to create a successful microbusiness https://theschoolofmarketing.co.uk/29-mike-southon-on-how-to-create-a-successful-microbusiness/ Thu, 22 Jan 2015 09:32:59 +0000 https://women-unlimited.co.ukbu/?p=28228 https://theschoolofmarketing.co.uk/29-mike-southon-on-how-to-create-a-successful-microbusiness/#respond https://theschoolofmarketing.co.uk/29-mike-southon-on-how-to-create-a-successful-microbusiness/feed/ 0 <p>In episode 29 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Mike Southon. Mike is a serially successful entrepreneur, best-selling business author and one of the world’s top business keynote speakers on entrepreneurship, intrapreneurship and sales. Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/29-mike-southon-on-how-to-create-a-successful-microbusiness/">29: Mike Southon on how to create a successful microbusiness</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Beermat Entrepreneur Mike Southon shares how he has built multiple successful businesses Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone
This week’s guest
Mike is co-author with Chris West of The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat.
He has spoken at over 1,000 live events all over the world and provided face-to-face mentoring to over 1,000 entrepreneurs.
What we covered in the show:

* The back story behind the Instruction Set and the Beermat Entrepreneur
* The most important factor for success (spoiler – it’s all about finding and maintaining mentors)
* Make a profit and you’re already an entrepreneur! Start there…
* Choose something that you love doing – there’s always money in it
* Focus, focus, focus – Start small and see if anyone will give you any money for your product/service
* Always charge something – test your model and measure it with the money
* What to do before the logo, the branding or the business plan
* Setting initial prices – the first sale is the hardest – then others do the selling for you
* Raising your prices – the difference between price and ‘value for money’ pricing
* Trust based and outcome based pricing
* Selling is about hunting, farming and managing your pipeline
* You have to be prepared to work hard in the beginning
* Thoughts on 2015
* Mentoring – helps you with the ‘how, who, why of your business’ and (if you’re lucky!)… a referral

You can find out more about Mike here:
Mike’s website
@MikeSouthon
LinkedIn
Youtube
Google+
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
Subscribe to the podcast
For Apple users, you can click here to subscribe on iTunes
For Android and Windows users, you can click here to subscribe via Stitcher
Like the show?  Please tell us on iTunes!
If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below!  It will open up itunes on your computer and you can leave a rating by clicking on the ratings and reviews tab. It would be extremely helpful if you like the show!  clean 55:55 28228
28: Suzanne Dibble – Becoming the Expert https://theschoolofmarketing.co.uk/suzanne-dibble-becoming-the-expert/ Fri, 16 Jan 2015 10:57:04 +0000 https://women-unlimited.co.ukbu/?p=28186 https://theschoolofmarketing.co.uk/suzanne-dibble-becoming-the-expert/#respond https://theschoolofmarketing.co.uk/suzanne-dibble-becoming-the-expert/feed/ 0 <p>In episode 28 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Suzanne Dibble. Suzanne is a multi-award winning business lawyer with vast experience ranging from acting for plc’s on billion pound projects, to helping micro-businesses with their day-to-day business law requirements. She is also the creator of The Expert Authority Challenge. Listen […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/suzanne-dibble-becoming-the-expert/">28: Suzanne Dibble – Becoming the Expert</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Suzanne Dibble (ex lawyer to Richard Branson) , GDPR expert and all around smart business woman shares her tips and advice Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone
This week’s guest
Suzanne used to work with massive businesses – FTSE100 PLCs, huge multi-nationals, private equity backed enterprises and household names at the largest law firm in the world, but since January 2010 she has focused exclusively on helping small business owners protect and grow their business.
This means that Suzanne has a breadth of experience unlike pretty much any other lawyer in the UK. She knows the big business issues but knows what is important to small businesses and what isn’t, and will always advise you in the context of YOUR business.
The entrepreneurial spirit, ignited in me during my days working with Richard Branson and Simon Woodroffe (the founder of Yo Sushi! and the Yo brand) and many other famous entrepreneurs, now burns stronger than ever. I love taking an exciting idea and helping you turn your vision into reality.
In my spare time I love nothing better than to snuggle up with a business book or a business course – I have literally hundreds of these books and programmes that I have devoured over the years.
What we covered in the show:

* What inspired Suzanne to take create the challenge – her love for ‘business’
* How coaches, consultants and experts struggle with these common problems:-

* how to get a steady flow of clients
* undercharging because you’re desperate for new clients
* taking on ‘miserable’ jobs out of fear


* The simple strategies she implemented for success – being super clear on her niche and authentically leveraging the boom within the ‘mumpreneur’ niche
* How she came up with her initial business plan, profiling and list building, and packaged her interviews and courses
* The Expert Authority Challenge – a summit of experts (over 20 webinars) a Facebook group – and a real sense of community – 1,000+
* Over 20 activities with a ‘points system’ – many experts donated courses of high value into the prize pot – 4 winners chose 3 prizes each
* The ‘product process, pricing and up-sell’ for the Challenge
* The right momentum and energy around the Challenge
* Advice if you want to do something similar, including timeframes and managing the process
* Making sure it’s the right vehicle for your particular audience and it’s a large enough audience
* Working out what your passion/topic is, that will be transformational for the audience
* Who your speakers will be? And knowing what you can offer them?
* A bit about the technology WebinarJam (add-on for Google Hangouts), Instant TeleseminarGoToWebinar
* The great results from the challenge – and the biggest learnings (spoiler – it’s all about energy)

You can find out more about Suzanne here:
Suzanne’s  clean 47:24 28186 27: Denise Duffield-Thomas – Release your money blocks https://theschoolofmarketing.co.uk/release-your-money-blocks-have-more-fun-help-more-people-with-denise-duffield-thomas/ Fri, 09 Jan 2015 09:30:36 +0000 https://women-unlimited.co.ukbu/?p=28032 https://theschoolofmarketing.co.uk/release-your-money-blocks-have-more-fun-help-more-people-with-denise-duffield-thomas/#respond https://theschoolofmarketing.co.uk/release-your-money-blocks-have-more-fun-help-more-people-with-denise-duffield-thomas/feed/ 0 <p>In episode 27 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Denise Duffield-Thomas. Denise is the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and funny road-map to create an outrageously successful life and business. She helps […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/release-your-money-blocks-have-more-fun-help-more-people-with-denise-duffield-thomas/">27: Denise Duffield-Thomas – Release your money blocks</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Denise Duffield Thomas, author of Lucky Bitch shares her insights on how to get on top of your money Denise Duffield-Thomas.
Denise is the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and funny road-map to create an outrageously successful life and business.
She helps women release their fear of money, set premium prices for their services and take back control over their finances.  Denise is also an award-winning speaker, author and entrepreneur who helps women transform their Economy-Class money mindset into a First-Class life.
This week’s guest
What we covered in the show:

* How Denise started to manifest her own future by changing her mindset
* You have to play your part in meeting the universe half way
* If you have a big goal – go at it with everything you have!
* When you’re more conscious of your goals you are more likely to achieve them
* It’s not magic – it’s mental preparation and not leaving anything to chance
* How Denise went from manifesting luck to manifesting money
* How to release the negative patterns and blocks you have around money
* There are many ‘processes’ that work but you need to find the right blend that works for you
* Why it’s so important for women to forgive themselves for mistakes made in the past and constantly ‘de-clutter’
* What you can be doing in 2015 to make it your best year yet – take an honest look at your fear list
* Incremental leaps and upgrades can make huge changes in a short space of time
* Why self-sabotage and success ‘hangovers’ are so common
* Understanding the ‘energetic’ income level
* ‘It’s your time and you are ready for the next step!

Webinar with Denise: Create a Rich and Lucky Year
I am really thrilled to share that we will be holding a webinar with Denise on January 21st at 10:00am on how you can create a rich and lucky year.
Click here to register (we will send out a copy of the replay to anyone who can’t make the time)
You can find out more about Denise here:
www.LuckyBitch.com
Twitter @DeniseDT
LinkedIn 
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
Subscribe to the podcast
For Apple users, you can click here to subscribe on iTunes
For Android and Windows users, you can click here to subscribe via Stitcher
Like the show?  Please tell us on iTunes!
If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the p...]]> Julie Hall and Denise Duffield Thomas clean 46:18 28032 26: Dee Blick – Small business marketing strategies https://theschoolofmarketing.co.uk/26-dee-blick-marketing-strategies/ Fri, 19 Dec 2014 09:15:15 +0000 https://women-unlimited.co.ukbu/?p=27933 https://theschoolofmarketing.co.uk/26-dee-blick-marketing-strategies/#respond https://theschoolofmarketing.co.uk/26-dee-blick-marketing-strategies/feed/ 0 <p>In episode 26 of Micro Entrepreneur: the magic of starting small, I had a great time continuing my conversation with Dee Blick, best-selling author, speaker and small business marketing guru. Dee is a Chartered Marketer, CIM Fellow, blogger, columnist and writes for many magazines. She has 31 years experience in marketing, copywriting and public speaking. This is the 2nd part of […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/26-dee-blick-marketing-strategies/">26: Dee Blick – Small business marketing strategies</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Smart marketing strategies for small businesses In episode 26 of Micro Entrepreneur: the magic of starting small, I had a great time continuing my conversation with Dee Blick, best-selling author, speaker and small business marketing guru. Dee is a Chartered Marketer, CIM Fellow, blogger, columnist and writes for many magazines. She has 31 years experience in marketing, copywriting and public speaking.<br /> <br /> This is the 2nd part of Dee's interview and today we're talking about the great small business marketing strategies Dee has implemented for herself, and for other business owners. If you missed last week's podcast you can catch it here, where we talked about her fantastic new book 'The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget'.<br /> <br /> This week's guest<br /> <br /> Dee is the author of The 15 Essential Marketing Masterclasses For Your Small Business, endorsed by The Chartered Institute of Marketing. The book has masses of new material on subjects essential to small businesses. Published by Wiley. 90 Five star reviews on Amazon with rave reviews in The Sun, Elite Business Magazine and winner of The BookBag nonfiction award and Talk Business Magazine 'Best Business Book 2013'.Dee's 4th book was released to a fab review in 'The Sun', and it won the revered, independent book review site, the 'BookBag's' top 10 non-fiction books of 2014.<br /> <br /> You may already know Dee as the author of The Ultimate Small Business Marketing Book. The Number 1 best-selling small business marketing book on Amazon. 156 five-star reviews. 87,000 words of practical marketing wisdom and tips that work. Now published by CITIC Publishing in China.<br /> <br /> What we covered in the show:<br /> <br /> Some of the case studies I've prepared for the book I'm writing - I can't wait to share them with you next year - so stay tuned!<br /> This is the last podcast for 2014, so we'd like to wish you all a very Merry Xmas and remind everyone to really take some time out and enjoy the holidays with your loved ones.<br /> And then on to Dee with:<br /> <br /> Where to start - Dee's 15 Masterclasses - Chapter 1 the marketing plan 'template' which has generated millions of pounds of business for others<br /> The Expert Masterclass - bring out your expertise and become the 'go-to' person<br /> Review what a 'marketing plan' really means to you<br /> Write out who your target market is - who do you want to reach and why, can you offer them something valuable, will they be prepared to pay for it, and where do you find them?<br /> It may mean buying an information list (make sure it's from a member of the Direct Marketing Association)<br /> Know what the relevant, compelling benefits of your offer are<br /> What are the barriers - what will put your target client off?<br /> Benefits and barriers are the key to understanding great communications<br /> Identify complementary partners and introducers for cross referrals<br /> Write out your 'positioning' statement<br /> Have campaigns - drip feed a series of communications - to move the client through the funnel<br /> Focus on those clients with the strongest need<br /> Warm potential clients up before you contact them<br /> Marketing agencies can work for you as long as you brief them properly<br /> The fear of marketing - change your mindset - it's the channel that releases you into the marketplace - and it gets easier!<br /> You have to get out of your comfort zone and take risks<br /> Be your own best salesperson and brand ambassador<br /> If you are a new business you should be marketing non-stop, if you are established slot in strategic time<br /> What to avoid - systems that promise an instant business, don't put all your eggs in one basket<br /> What to embrace - networking, be able to articulate your business over the phone, explore social media, send 'charming' emails and links - blend your tactics and join the marketing dots for your business<br /> Julie Hall and Dee Blick | The School of Marketing clean 41:02 27933 25: Dee Blick – Writing and marketing a best selling book https://theschoolofmarketing.co.uk/writing-and-marketing-a-best-selling-book-with-dee-blick/ Fri, 12 Dec 2014 09:00:55 +0000 https://women-unlimited.co.ukbu/?p=27865 https://theschoolofmarketing.co.uk/writing-and-marketing-a-best-selling-book-with-dee-blick/#respond https://theschoolofmarketing.co.uk/writing-and-marketing-a-best-selling-book-with-dee-blick/feed/ 0 <p>In episode 25 of Micro Entrepreneur: the magic of starting small, I had a great time talking with Dee Blick, best-selling author, speaker and small business marketing guru. Dee is a Chartered Marketer, CIM Fellow, blogger, columnist and writes for many magazines. She has 31 years experience in marketing, copywriting and public speaking. Dee’s interview spans 2 podcasts. This week we’re talking […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/writing-and-marketing-a-best-selling-book-with-dee-blick/">25: Dee Blick – Writing and marketing a best selling book</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Writing a bestseller on a shoestring budget In episode 25 of Micro Entrepreneur: the magic of starting small, I had a great time talking with Dee Blick, best-selling author, speaker and small business marketing guru. Dee is a Chartered Marketer, CIM Fellow, blogger, columnist and writes for many magazines. She has 31 years experience in marketing, copywriting and public speaking.<br /> <br /> Dee's interview spans 2 podcasts. This week we're talking about her fantastic new book 'The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget'; and then next week we'll be discussing the great marketing strategies Dee has implemented over the course of her career, so don't forget to tune in then!<br /> <br /> This week's guest<br /> <br /> Dee's 4th book was released to a fab review in 'The Sun', and it won the revered, independent book review site, the 'BookBag's' top 10 non-fiction books of 2014.<br /> <br /> The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget - had 15 five-star reviews within 4 weeks of launch and a considered 3 star review from a fellow author. If you are considering writing a book or struggling with the one you're writing, this will give you all the tips you need to pen an enduring bestseller...91,000 words, 24 chapters in bite sized nuggets of wisdom plus Dee's famous templates that you can use!<br /> <br /> You may already know Dee as the author of The Ultimate Small Business Marketing Book. The Number 1 best-selling small business marketing book on Amazon. 156 five-star reviews. 87,000 words of practical marketing wisdom and tips that work. Now published by CITIC Publishing in China.<br /> <br /> And author of The 15 Essential Marketing Masterclasses For Your Small Business, endorsed by The Chartered Institute of Marketing. The book has masses of new material on subjects essential to small businesses. Published by Wiley. 90 Five star reviews on Amazon with rave reviews in The Sun, Elite Business Magazine and winner of The BookBag nonfiction award and Talk Business Magazine 'Best Business Book 2013'.<br /> <br /> What we covered in the show:<br /> <br /> Why I'm now calling the podcast the magic of starting small<br /> A reminder that I'm looking for some 'male business owner' case studies - please let me know at Julie@microentrepreneur.biz if you know someone who has created a successful business<br /> And then on to Dee with:<br /> <br /> How we see ourselves is not always how others see us<br /> Start with sharing what you know and the money and visibility will follow (not the other way round)<br /> Her journey from self-publishing to being sought after by Wiley<br /> The things Dee learnt - including finding her 'confident' voice, the importance of cover design and format<br /> Why it's important to study the craft but it's still okay to be "perfectly imperfect"<br /> Know why you're writing your book - what's your big idea?<br /> Why planning the book is so important - gather your material first - give it the head space it deserves<br /> Be prepared wherever you are, to note down your inspiration<br /> Why you need to call for help when you need it<br /> Start sharing it early e.g. on twitter, social media<br /> Let your work sit for a while to get a better perspective on what you've written<br /> The various routes to publishing including on-line and in book stores<br /> What you need to pay for and what you don't<br /> Using the pool of freelance experts that are available<br /> Identify where your readers are and which platforms/places they hang out on<br /> Find out who is influential in your tribe and make connections early<br /> Get your book launch date locked in and get others to lock it in too<br /> Get your professional reviewers lined up early<br /> You can find out more about Dee here:<br /> <br /> Twitter: @deeblick (her favourite social platform)<br /> <br /> Linked In: LinkedIn<br /> <br /> Email: dee@themarketinggym. Julie Hall and Dee blick | | The School of Marketing Podcast clean 49:52 27865 24: Grace Marshall – Lose the overwhelm and become enormously productive https://theschoolofmarketing.co.uk/how-to-lose-the-overwhelm-and-become-a-productivity-ninja-with-grace-marshall/ Fri, 05 Dec 2014 09:30:35 +0000 https://women-unlimited.co.ukbu/?p=27802 https://theschoolofmarketing.co.uk/how-to-lose-the-overwhelm-and-become-a-productivity-ninja-with-grace-marshall/#respond https://theschoolofmarketing.co.uk/how-to-lose-the-overwhelm-and-become-a-productivity-ninja-with-grace-marshall/feed/ 0 <p>In episode 24 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Grace Marshall about the strategies you can use as a micro-entrepreneur, to help you become more productive, more focussed and happier with your choices. This week’s guest Grace Marshall is head coach and chief encourager at Grace-Marshall.com and author of the […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/how-to-lose-the-overwhelm-and-become-a-productivity-ninja-with-grace-marshall/">24: Grace Marshall – Lose the overwhelm and become enormously productive</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> How to get stuff done for busy entrepreneurs In episode 24 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Grace Marshall about the strategies you can use as a micro-entrepreneur, to help you become more productive, more focussed and happier with your choices.<br /> <br /> This week's guest<br /> <br /> Grace Marshall is head coach and chief encourager at Grace-Marshall.com and author of the Amazon bestselling 21 Ways to Manage the Stuff That Sucks Up Your Time. She is also a Productivity Ninja with Think Productive one of the UK’s leading productivity training companies. Grace admits she's not a naturally organized person. Her passion for productivity began when she got fed up saying "I haven't got enough time." With two young children herself, Grace has a particular passion for helping busy time-jugglers find ways of getting things done with less stress, less overwhelm, more fun, enjoyment and fulfilment. You can get her free guide to overcoming overwhelm here.<br /> <br /> What we covered in the show:<br /> <br /> Intro with my top tips for productivity<br /> time boxing and chunking<br /> asking if the task is necessary to your business and ask who is it serving?<br /> having a 'no meetings policy' unless it serves your agenda<br /> using public announcement for accountability<br /> setting boundaries<br /> And then on to Grace with:<br /> <br /> Aligning your focus, passion and energy, and managing your mindset<br /> Getting started when you're feeling overwhelmed<br /> using brain dumps<br /> deciding what needs your focus - what you can park - what do you need to let go of?<br /> creating space and 'choosing' vs feeling 'you have to'<br /> understanding your own values<br /> Some things you may think aren't productive actually are!<br /> regenerating, thinking time, re-strategizing<br /> Recognizing the 'guilt' factor and how in large doses it disempowers and distracts you<br /> time is your friend not your enemy<br /> have a TaDa! list not a ToDo list<br /> making magic doesn't always take a lot of time<br /> Reference to the apps todoist.com pocket.com<br /> Being mindful and having strategies to improve your 'state' and energy levels<br /> Starting with the hardest tasks first and earmarking the most important task for the week<br /> Having a weekly review, making proactive decisions, knowing what makes you 'your best' you<br /> Managing a 'multiple-ideas' personality<br /> Motivating yourself with a 'champagne moments' folder<br /> It's up to you to 'take your time'<br /> You can find out more about Grace here:<br /> <br /> www.Grace-Marshall.com<br /> <br /> grace@grace-marshall.com<br /> <br /> Twitter: @GraceMarshall<br /> http://www.facebook.com/gracemarshallcoaching<br /> <br /> Here are some links to Grace's articles:<br /> <br /> http://grace-marshall.com/productive-time-wasters/<br /> <br /> http://grace-marshall.com/whats-your-hidden-strength/<br /> <br /> http://grace-marshall.com/how-game-thinking-can-boost-your-productivity/<br /> <br /> http://productivemag.com/21/is-guilt-stealing-your-time<br /> <br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Subscribe to the podcast<br /> <br /> For Apple users, you can click here to subscribe on iTunes<br /> <br /> For Android and Windows users, you can click here to subscribe via Stitcher<br /> <br /> Like the show? Please tell us on iTunes!<br /> Julie Hall & Grace Marshall | The School of Marketing Podcast clean 56:23 27802 23: Wendy Kerr – Leave corporate life and create a successful business https://theschoolofmarketing.co.uk/what-it-takes-to-leave-corporate-life-and-create-a-successful-business-with-wendy-kerr/ Fri, 28 Nov 2014 09:00:54 +0000 https://women-unlimited.co.ukbu/?p=27746 https://theschoolofmarketing.co.uk/what-it-takes-to-leave-corporate-life-and-create-a-successful-business-with-wendy-kerr/#respond https://theschoolofmarketing.co.uk/what-it-takes-to-leave-corporate-life-and-create-a-successful-business-with-wendy-kerr/feed/ 0 <p>In episode 23 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Wendy Kerr – Business Coach, Mentor and a Corporate Crossover herself! Wendy is the author of two fantastic books: Corporate Crossovers & My New Business: A Busy Woman’s Guide to Start up Success. She is also the founder of Corporate Crossovers and the […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/what-it-takes-to-leave-corporate-life-and-create-a-successful-business-with-wendy-kerr/">23: Wendy Kerr – Leave corporate life and create a successful business</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Becoming a corporate crossover with Wendy Kerr Corporate Crossovers & My New Business: A Busy Woman’s Guide to Start up Success. She is also the founder of Corporate Crossovers and the Accelerator Academy.
This week’s guest
Wendy is passionate about changing the way work works. She’s on a mission to fuel 10,000 women to create a business that allows them to live the life they love! With a 20-year career in multi-national blue chip organisations, she’s specialised in creating and launching new businesses around the world.
Wendy’s business experience includes:

* Starting a digital content business in London, expanding it globally and acquiring 3 media companies
* General Manager of FT.com personal finance, leading the business and team of 120 through the dot-com crash and restructuring it for profitability
* Starting an online share trading site in Australia and listing it on the Australian stock exchange, raising $70 million at the start of the first dot-com boom in the ‘90s

A Corporate Crossover herself, Wendy left a corporate career to create a successful 6 figure coaching and consulting business, running it from London and Tokyo. She’s worked with leaders of high growth, global technology companies in challenging times of expansion and change, including Expedia, IBM, and Betfair.
Wendy has coached, mentored and fuelled over 1,500 women to create a business that allows them to live the life they love!
Her company, Corporate Crossovers, enables women wherever they are in their journey, to leave their job and start a business successfully, providing them with structure, tools, processes and one-on-one mentoring. She has a vibrant and dynamic community of Corporate Crossovers around the world who are focused on creating the life they want.
What we covered in the show:

* A brief introductory comment about a great article on procrastination – by Tim Urban
* What it takes to leave corporate life
* What it takes to create a successful business
* Why networking is so important to get clients in the early stages of setting up – think of it as a bit like ‘dating’
* Following up on conversations with a ‘how can I help’ service mindset
* Understanding the value of the service you are offering
* Understanding your ‘internal operating system’ and how to shift your thinking
* The challenges of moving from corporate life to your own enterprise
* How your identify becomes reinvented
* Why you need to update your ‘success criteria’
* Planning your business with a sense of calm, control and simplicity
* How your business will help you achieve your lifestyle goals
* Reference to Michael Gerber’s E-Myth
]]>
Julie Hall | The School of Marketing Podcast clean 53:45 27746
22: Get more visible in your market with Carole Bozkurt https://theschoolofmarketing.co.uk/how-to-get-more-visible-in-your-market-with-carole-bozkurt/ Fri, 21 Nov 2014 09:55:40 +0000 https://women-unlimited.co.ukbu/?p=27715 https://theschoolofmarketing.co.uk/how-to-get-more-visible-in-your-market-with-carole-bozkurt/#respond https://theschoolofmarketing.co.uk/how-to-get-more-visible-in-your-market-with-carole-bozkurt/feed/ 0 <p>In episode 22 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Carole Bozkurt – Founder of The Blueprint Practice. Carole is a visibility strategist, who along with her team, brings a breadth of knowledge and experience of global marketing to small business owners. They offer marketing, training, mentoring and practical strategies to […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/how-to-get-more-visible-in-your-market-with-carole-bozkurt/">22: Get more visible in your market with Carole Bozkurt</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> 22: Get more visible in your market with Carole Bozkurt I believe every female business owner has the right to be fulfilled and financially rewarded by her business – and Blueprint Practice makes that happen.
Carole and I talked about how to get clear on what you need to do to attract your ideal client and how to create a roadmap to get more visible in your market.
This week’s guest
Carole Bozkurt is the founder and inspiration behind The Blueprint Practice. Carole has over 20 years of blue-chip marketing expertise including nine years spent at GHN (part of Penna Plc), the company that pioneered executive coaching in the UK. She headed up the marketing team at GHN and helped its coaches unlock their full potential in order to generate strong revenue streams, business growth and brand recognition. Prior to launching The Blueprint Practice, Carole led the European marketing arm of Towers Watson’s financial management division. She has worked with clients on global and niche projects sharing a common desire for marketing discipline, innovation and an in-depth understanding of how to plan and implement a marketing strategy that delivers business growth. – See more at on their website here.
What we covered in the show:

* What a roadmap looks like for small business owners and micro-entrepreneurs
* How to make sure your strategy works for your business and your life
* The difference between spending too much or too little time in your business and how to be the most productive
* Making yourself a priority – looking after your health and well-being for better results

Techniques you can use to build your visibility including the 4 pillars of:

* Mindset & State
Strategy & Planning (including your lifestyle and business objectives)
Messaging – different messages for different situations and client stages, Brand values and aligning your tactics
Your Toolbox – choosing the tools that work best for your business

What to do if you are just starting out – how the desire to succeed trumps all!
You can find out more about Carole here
The Blueprint Practice
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
Subscribe to the podcast
For Apple users, you can click here to subscribe on iTunes
For Android and Windows users, you can click here to subscribe via Stitcher
Like the show?  Please tell us on iTunes!
If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below!  It will open up itunes on your computer and you can leave a rating by clicking on the ratings and reviews tab. It would be extremely helpful if you like the show!
Julie Hall | The School of Marketing Podcast clean 54:47 27715
21: Brand partnerships with Susie Burdekin https://theschoolofmarketing.co.uk/ep-21-understanding-brand-partnerships-with-susie-burdekin/ Fri, 14 Nov 2014 09:30:56 +0000 https://women-unlimited.co.ukbu/?p=27661 <p>In episode 21 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Susie Burdekin from The Drill Company.  Drill is a fantastic business which works with both individuals and companies, and provides a combination of consulting and business coaching for the various stages of running a business; from foundations for start-ups to building […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/ep-21-understanding-brand-partnerships-with-susie-burdekin/">21: Brand partnerships with Susie Burdekin</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Talking Branding with Susie Burdekin The Drill Company.  Drill is a fantastic business which works with both individuals and companies, and provides a combination of consulting and business coaching for the various stages of running a business; from foundations for start-ups to building teams, planning change and developing growth strategies and plans.
Susie and I talked about how using brand partnerships as a creative marketing device, can help small businesses and micro-entrepreneurs leverage and grow their business.
This week’s guest
Over the past 14 years Susie has worked within marketing and digital agencies helping global and niche brands such as Audi, BBC, Canon, Visa and Royal Albert Hall develop and implement ideas and strategies. Most recently she has been the joint Director of brand partnership agency, Cherry London, and helped take the business from start-up to a 30 strong, profitable, award-winning agency in under 4 years. Cherry is the fastest growing partnership marketing agency in the UK and currently Chartered Institute of Marketing (CIM) ‘Agency of the Year’.
She is also the Co-Founder for Commercial Break; a charity set up to help under-privileged young people get into the creative and communications industry. Also  a business mentor for the Prince’s Trust and Institute of Enterprise and Entrepreneurs IoEE.
As a qualified executive and business coach, she now specialises in helping people and small businesses get to the next level; whether that be to change direction, grow a team, increase profits and or work out where best to focus their time and energy to move the business forward. She also drinks a lot of tea and dreams of living by the sea.
What we covered in the show:

* Why brand partnership still isn’t ‘well understood’
* What it is and why you would enter into one (more bang for buck)
* What it delivers and how two can achieve more than ‘one’
* Examples of campaigns
* How it works for small business
* What happens when partners have different reach – what is the value exchange?
* What ‘You give – we give’ means
* The trust issue in brand partnerships
* The spirit of partnership – can we work together?
* Why it’s important to manage the expectations and rules of engagement – get agreement in a simple contract
* What to look for in a partner?
* What some of the biggest mistakes are that people make when entering into a brand partnership
* How to track your results

You can find out more about Susie here
www.thedrillcompany.com
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
Subscribe to the podcast
For Apple users, you can click here to subscribe on iTunes
For Android and Windows users, you can click here to subscribe...]]> Julie Hall | The School of Marketing Podcast clean 49:36 27661 20: Small business SEO with Tom Jeffs https://theschoolofmarketing.co.uk/small-business-seo-with-tom-jeffs/ Fri, 23 May 2014 06:05:03 +0000 https://women-unlimited.co.ukbu/?p=27300 <p>In episode 20 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Tom Jeffs from Lucidica, a fantastic small business IT support company based in London. Tom and I talked a lot about how to get higher up the Google rankings, the importance of content marketing and how to get started, […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/small-business-seo-with-tom-jeffs/">20: Small business SEO with Tom Jeffs</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Content Marketing and Small Business SEO with Tom Jeffs In episode 20 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Tom Jeffs from Lucidica, a fantastic small business IT support company based in London. Tom and I talked a lot about how to<br /> <br /> This week's guest<br /> <br /> Tom Jeffs is a technologist and entrepreneur, is the CTO for a number of companies and is the founder of Lucidica – The IT Department for Small Business. Lucidica offer all kinds of IT support from social media, website design to setting up IT systems for small businesses.<br /> <br /> What we covered in the show:<br /> <br /> Tom has managed to get his business to the top of Google for his number one key word term IT Support London. This is worth over £600,000 to his business. In this episode of MicroEntrepreneur Tom shares with us some of his tips and strategies for getting to the top of Google. Julie Hall | The School of Marketing Podcast clean 39:52 27300 19: Getting your product ideas out into the market with Sam Fountain https://theschoolofmarketing.co.uk/getting-your-product-into-the-market-sam-fountain/ Fri, 16 May 2014 07:56:12 +0000 https://women-unlimited.co.ukbu/?p=27274 <p>In episode 19 of Micro Entrepreneur: the magic of thinking small, I always love talking with smart business women and Sam Fountain is one of those.  She is the inventor of the Shewee, an amazing product that was born out of frustration and spotting an opportunity in the market. This week’s guest Sam Fountain is an inventor, a […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/getting-your-product-into-the-market-sam-fountain/">19: Getting your product ideas out into the market with Sam Fountain</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> How to create and launch a product with Sam Fountain inventor of the Shewee In episode 19 of Micro Entrepreneur: the magic of thinking small, I always love talking with smart business women and Sam Fountain is one of those. She is the inventor of the Shewee, an amazing product that was born out of frustration and spotting an opportunity in the market.<br /> This week's guest<br /> <br /> Sam Fountain is an inventor, a mother and a very smart business woman. Starting from nothing, she has managed to carve out a market and dominate a niche with a very unusual product. If you've not hear of the Shewee before, it’s a small plastic device, like a funnel, which allows ladies to go for a very discreet wee, standing up or sitting down and without taking any of their clothes off. Effectively allowing us to wee standing up! It's great for women at festivals doing outdoorsy activities or even when you are stuck in a traffic jam... though according to Sam, it's best not to use it pointing up hill (top tip there ladies!).<br /> <br /> What we covered in the show:<br /> <br /> Karen's entrepreneurial journey including -<br /> <br /> The importance of choosing your mentors and advisors wisely<br /> Don't be afraid to give away equity if it is going to accelerate your business<br /> What it was really like facing the Dragons in the Den<br /> Why you shouldn't be worried about big companies stealing your ideas<br /> Why you need to get your your ego out of the way to be successful<br /> The importance of staying on top of your numbers and creating a business plan<br /> How to sell your product on Amazon<br /> <br /> Julie Hall and Dee blick | | The School of Marketing Podcast clean 32:06 27274 18: Become a game changer with Karen Darby https://theschoolofmarketing.co.uk/karen-darby-serial-entrepreneur/ Thu, 20 Feb 2014 07:09:50 +0000 https://women-unlimited.co.ukbu/?p=26910 <p>In episode 18 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with millionaire Karen Darby, Serial Entrepreneur and Pioneer . This week’s guest Karen is the founder of the exciting crowd funding site Crowd Mission which help social and ethical businesses get crowd funding for their new business. It’s a really exciting […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/karen-darby-serial-entrepreneur/">18: Become a game changer with Karen Darby</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> How to become a game changer with Karen Darby In episode 18 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Karen Darby, Serial Entrepreneur and Pioneer .<br /> <br /> This week's guest<br /> <br /> Karen is the founder of the exciting crowd funding site Crowd Mission which help social and ethical businesses get crowd funding for their new business. It's a really exciting way to get initial finance for your business... to see how their crowd funding works, check out one of Crowd Mission's current crowd funding projects Big Blue Cuddle here.<br /> <br /> At the age of just 22, Karen became a young entrepreneur. She set up one of the country’s first telemarketing companies, the Decisions Group, now part of Sitel. Within seven years the company had more than 200 staff and sales in excess of £4m.<br /> <br /> By 1990, she had decided it was time for a new challenge. She sold her share of the company and set up her second business, a firm providing training for call-centre staff; Karen Darby Direct. With two young sons and working from home, Karen became a "mumpreneur". She personally trained hundreds of people in the call centre industry and for many it was a life changing experience. In fact, many champions were raised in ‘Karen’s Stable’, several of whom have gone on to set up their own highly successful businesses.<br /> <br /> In 2003, Karen launched her third and most successful venture, SimplySwitch, a price comparison service. She secured venture capital funding from Bridges Community Ventures, which was subject to the business meeting certain social criteria such as being based in one of the most deprived areas of the UK. Initially launched as Simply Energy Ltd offering consumers a free and impartial switching service for gas and electricity, it quickly extended its portfolio of products to include home phone, mobile, broadband and a range of financial products and was re-branded SimplySwitch. The company created over 100 jobs and helped thousands of consumers save over £20m on their household bills. In August 2006 Karen sold SimplySwitch to the Daily Mail for £22m.<br /> <br /> What we covered in the show:<br /> <br /> Karen's entrepreneurial journey including -<br /> <br /> How she sees the trends and rides the wave, rather than swimming against the tide<br /> How putting a proposition together that's easy to understand and addressing a specific need is a no-brainer<br /> Why selling is simply giving the people an opportunity to buy what they need, and why selling is a noble art and an essential skill<br /> Why you need to be able to embrace failure as a business owner and get out of your comfort zone<br /> Why clients need to hear you 'passion' not your 'technique'<br /> How being a success is about living it on 'your own terms'<br /> Her experience of VC's and why you need to be careful who you partner with and how much control you give over<br /> Her latest venture Crowd Mission - creating a financial and social return that benefits society<br /> Great Quote<br /> <br /> 'Our future life is in the hands of entrepreneurs, scientists and game changers and if you aren't one of those for goodness sake back someone who is!"<br /> <br /> Links<br /> <br /> CrowdMission<br /> <br /> SKY - Crowd Box TV (see exciting pitches from entrepreneurs)<br /> <br /> <br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below! It will open up itunes on your computer and you can leave a rat... Julie Hall | The School of Marketing Podcast clean 32:29 26910 17: The 7 F’s to Fine Tune Your Business with Rick Lowe https://theschoolofmarketing.co.uk/the-7-fs-to-fine-tune-your-business-with-rick-lowe/ Tue, 28 Jan 2014 17:08:07 +0000 https://women-unlimited.co.ukbu/?p=26805 <p>In episode 17 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Rick Lowe, a speaker I heard recently talking about the 7 F’s To Fine Tune Your Business. He presented 3 of the F’s and I was hungry to learn more about the rest. So I invited him to come on […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/the-7-fs-to-fine-tune-your-business-with-rick-lowe/">17: The 7 F’s to Fine Tune Your Business with Rick Lowe</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> 7 F's to fine tune your business with Rick Lowe In episode 16 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Annabel Kaye. Annabel is a speaker, consultant and trainer with expertise in employment law and structuring profitable relationships in the workplace.<br /> <br /> This week's guest<br /> <br /> Annabel is the Director of Irenicon Ltd. Founded in 1980, Irenicon helps employers make employment law work for them. 'We were always a mixed disciplinary practice – something quite revolutionary at the time.' says Annabel.<br /> <br /> Over the years Irenicon have worked with some wonderful organisations, pushing the boundaries of how employment law can really be made to work without restricting the flow of the organisation. They continue to offer creative and tactical support to clients, who contact them for as little as three minutes of advice.<br /> <br /> 'During 2009 we had some heartbreaking calls from organisations who really needed our help but couldn’t afford our services. We looked at ways of providing the service we take so much pride in, in a cheaper way. We didn’t want to hire cheaper employees with less experience, or dumb down what we do. We didn’t want to make you buy manuals, read lots of paperwork or follow our ‘rules’ and policies. We created a KoffeeKlatch where we can offer fixed price support and enable groups of clients with common problems to club together to share the cost. So now you can chose – a full service Irenicon proposition working up to the standard you specify, or a budget KoffeeKlatch option where you stay in control of your costs!'<br /> <br /> What we covered in the show:<br /> <br /> Major challenges with working with freelancers<br /> Pitfalls of working with family and friends and how to maintain boundaries and put agreements in place<br /> The importance of giving a specific brief to your freelancers - Give them what they need to get the job done not what you think they need<br /> What to consider when recruiting your first few team members<br /> Managing the freelance relationship<br /> Useful links<br /> <br /> http://irenicon.co.uk/<br /> <br /> http://koffeeklatch.co.uk/<br /> <br /> http://balancingthebump.com/<br /> <br /> http://irenicon.wordpress.com<br /> <br /> Great Quote<br /> <br /> 'From managing volunteers, to freelancers, to family members, professional practises, or corporates - you can't just take what works in one and place it in the other and expect it to work'<br /> <br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below! It will open up itunes on your computer and you can leave a rating by clicking on the ratings and reviews tab. It would be extremely helpful if you like the show!<br /> <br /> Click here to leave a review for the podcast! It will only take a second<br /> <br /> Julie Hall | The School of Marketing Podcast clean 32:17 26805 16: Annabel Kaye – Smart tactics for hiring freelancers https://theschoolofmarketing.co.uk/smart-tactics-for-hiring-freelancers/ Sat, 25 Jan 2014 08:27:05 +0000 https://women-unlimited.co.ukbu/?p=26758 <p>In episode 16 of Micro Entrepreneur: the magic of thinking small,I had a great time speaking with Annabel Kaye. Annabel is a speaker, consultant and trainer with expertise in employment law and structuring profitable relationships in the workplace. This week’s guest Annabel is the Director of Irenicon Ltd. Founded in 1980, Irenicon helps employers make employment law work for them.  ‘We […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/smart-tactics-for-hiring-freelancers/">16: Annabel Kaye – Smart tactics for hiring freelancers</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> How small businesses can get the most out of working with freelancers with Annabel Kaye In episode 16 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Annabel Kaye. Annabel is a speaker, consultant and trainer with expertise in employment law and structuring profitable relationships in the workplace.<br /> <br /> This week's guest<br /> <br /> Annabel is the Director of Irenicon Ltd. Founded in 1980, Irenicon helps employers make employment law work for them. 'We were always a mixed disciplinary practice – something quite revolutionary at the time.' says Annabel.<br /> <br /> Over the years Irenicon have worked with some wonderful organisations, pushing the boundaries of how employment law can really be made to work without restricting the flow of the organisation. They continue to offer creative and tactical support to clients, who contact them for as little as three minutes of advice.<br /> <br /> 'During 2009 we had some heartbreaking calls from organisations who really needed our help but couldn’t afford our services. We looked at ways of providing the service we take so much pride in, in a cheaper way. We didn’t want to hire cheaper employees with less experience, or dumb down what we do. We didn’t want to make you buy manuals, read lots of paperwork or follow our ‘rules’ and policies. We created a KoffeeKlatch where we can offer fixed price support and enable groups of clients with common problems to club together to share the cost. So now you can chose – a full service Irenicon proposition working up to the standard you specify, or a budget KoffeeKlatch option where you stay in control of your costs!'<br /> <br /> What we covered in the show:<br /> <br /> Major challenges with working with freelancers<br /> Pitfalls of working with family and friends and how to maintain boundaries and put agreements in place<br /> The importance of giving a specific brief to your freelancers - Give them what they need to get the job done not what you think they need<br /> What to consider when recruiting your first few team members<br /> Managing the freelance relationship<br /> Useful links<br /> <br /> http://irenicon.co.uk/<br /> <br /> http://koffeeklatch.co.uk/<br /> <br /> http://balancingthebump.com/<br /> <br /> http://irenicon.wordpress.com<br /> <br /> Great Quote<br /> <br /> 'From managing volunteers, to freelancers, to family members, professional practises, or corporates - you can't just take what works in one and place it in the other and expect it to work'<br /> <br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below! It will open up itunes on your computer and you can leave a rating by clicking on the ratings and reviews tab. It would be extremely helpful if you like the show!<br /> <br /> Click here to leave a review for the podcast! It will only take a second<br /> <br /> Julie Hall | The School of Marketing Podcast clean 40:05 26758 15: How to dominate a market with the founders of Jing Massage https://theschoolofmarketing.co.uk/ep-15-how-to-dominate-a-market-with-the-founders-of-jing-massage-microentrepreneur-podcast/ Fri, 17 Jan 2014 09:10:44 +0000 https://women-unlimited.co.ukbu/?p=26614 <p>In episode 15 of Micro Entrepreneur: the magic of thinking small,< I had an absolute blast speaking with co-founders, Rachel Fairweather and Meghan Mari of Jing Massage. It’s a double shot of energy as these 2 wonderful ladies have such a strong business model and a powerful business that’s achieved amazing results. And today we’re going to find out […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/ep-15-how-to-dominate-a-market-with-the-founders-of-jing-massage-microentrepreneur-podcast/">15: How to dominate a market with the founders of Jing Massage</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Building a scalable and sustainable training business from scratch In episode 15 of Micro Entrepreneur: the magic of thinking small, I speak with Co-directors, Rachel Fairweather and Meghan Mari of Jing Massage. It's a double shot of energy as these 2 wonderful ladies have such a strong business model and a powerful business that's achieved amazing results. And today we're going to find out how they have been able to dominate their market and give you plenty of tips and advice on how you can too!<br /> <br /> This week's guest<br /> <br /> About Jing<br /> <br /> Jing was founded in 2003 by directors, Rachel Fairweather and Meghan Mari, who met in New York City while working as massage therapists. Both Rachel and Meghan have extensive experience in teaching, community development and business and between them have more than 30 years experience in the massage industry working as advanced therapists and trainers.<br /> <br /> Their aim was to start a revolution in the massage therapy in the UK and provide the type of advanced massage training available in other countries such as the USA.<br /> <br /> Ten years on they now offer over 30 CPD courses and several longer advanced postgraduate qualifications including their acclaimed degree level BTEC level 6 in advanced clinical and sports massage. Rachel and Meghan are sought after guest lecturers for institutions such as the International Dermal Institute and the FHT, write regularly for professional trade magazines including Choice Health and Wellbeing, and annually contribute to a large workshop programme at the CAM Expo tradeshow. Their student body is ever growing and expanding and they have trained over three and half thousand students.<br /> <br /> What we covered in the show:<br /> <br /> We started out by talking about how Jing came about and then moved on to cover:<br /> <br /> How they built their Institute by building out from workshops and courses (starting in their own home!)<br /> How they wrote their own degree level course<br /> How they 'created' their own market by being ahead of the curve<br /> Why passion and joy are part of their business model<br /> Why they work in collaboration to create a bigger pie to share and work with other like-minded people<br /> How they had a vision not a plan<br /> How they built customer delight one step at a time<br /> How they went where they were invited and grew their network and always showed up, with energy!<br /> How organic demand grew their business<br /> Why quality always comes first!<br /> How they learned to manage change<br /> How they built their business within their means without being owned by investors<br /> How they kept income coming in whilst they were building their business<br /> Why investing in yourself is important - "Jing built Jing"<br /> Why they are more 'inspired' ten years on than they were in the beginning<br /> How they honour how much their students give up, in order to study with them<br /> How the web is intrinsically a 'female' business model<br /> Why passion is your USP Julie Hall | The School of Marketing Podcast clean 38:07 26614 14: Paul Grant – Funding your micro business for growth with Paul Grant https://theschoolofmarketing.co.uk/ep-14-funding-your-micro-business-for-growth-with-paul-grant/ Fri, 10 Jan 2014 06:32:36 +0000 https://women-unlimited.co.ukbu/?p=26593 <p>This week’s guest Paul Grant is an experienced entrepreneur who founded and ran a  London-wide catering business for corporate and retail markets for seven  years and now assists many companies at early and growth stages. A former director of Capital Partners, heading up the business angel division, and more recently an associate director of BA […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/ep-14-funding-your-micro-business-for-growth-with-paul-grant/">14: Paul Grant – Funding your micro business for growth with Paul Grant</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Funding your micro business for growth with Paul Grant In episode 14 of Micro Entrepreneur: the magic of thinking small, I spoke with Paul Grant from The Funding Game. Paul is the go-to person for all things to do with financing your business for growth. We give you some great tips on crowdfunding, angel investing, business plans and time-saving tips for raising capital.<br /> <br /> This week's guest<br /> <br /> Paul Grant is an experienced entrepreneur who founded and ran a London-wide catering business for corporate and retail markets for seven years and now assists many companies at early and growth stages. A former director of Capital Partners, heading up the business angel division, and more recently an associate director of BA Capital Ltd. and Bergstrom Capital, Paul is also the founder of The Funding Game workshop initiative which aims to offer entrepreneurs a clear understanding of how to get their businesses funded.<br /> <br /> Supporting entrepreneurs<br /> <br /> Throughout his career Paul has been a passionate advocate for the small business owner. Supported by a small London-based team, he offers a range of services to new companies, including investment, strategy and marketing advice. Paul is a frequent speaker on the subject of business funding at many public professional development events. He is based in London, England.<br /> <br /> What we covered in the show:<br /> <br /> We started out by talking about some of the big challenges micro businesses might face when looking for funding, including:<br /> <br /> Proof of concept<br /> Reducing risk for investors by having a strong sales pipeline<br /> Why building your own fan base is so important<br /> Why investors are always on the look out for a great deal<br /> We moved on to:<br /> <br /> The 1st steps a micro entrepreneur should take<br /> Creating a Business Proposal in 'investor language'<br /> Your 1 page Business Plan as a compelling marketing tool designed to get you a meeting<br /> Creating Pitch Decks<br /> Knowing your financials (P&L) and your 5 year forecast<br /> What return investors are looking for<br /> How to value your business and why you shouldn't overvalue<br /> And finally:<br /> <br /> Tips on how to run a Crowdfunding campaign and the difference between shares and rewards sites<br /> The pitfalls of having family and friends as investors<br /> How to get credible feedback for your business idea<br /> Lean Start-ups, bootstrapping and the minimum viable product philosophy<br /> How to find your angel audience<br /> Using LinkedIn to build a list of potential investors<br /> Julie Hall | The School of Marketing Podcast clean 35:35 26593 13: Smart Branding for Micro-businesses with Lynne Stainthorpe https://theschoolofmarketing.co.uk/ep-13-smart-branding-for-micro-businesses-with-lynne-stainthorpe/ Fri, 20 Dec 2013 12:00:01 +0000 https://women-unlimited.co.ukbu/?p=26561 <p>In episode 13 of Micro Entrepreneur: the magic of thinking small, I speak with Lynne Stainthorpe, Director of Big Idea Brand Marketing Ltd Lynne loves helping business owners revitalise their business. She knows how to develop their brand personality and differentiate their business using her unique blend of creative and analytical marketing skills. This week’s guest About Lynne Stainthorpe Lynne is […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/ep-13-smart-branding-for-micro-businesses-with-lynne-stainthorpe/">13: Smart Branding for Micro-businesses with Lynne Stainthorpe</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Smart branding for small businesses with Lynne Stainthorpe In episode 13 of Micro Entrepreneur: the magic of thinking small, I speak with Lynne Stainthorpe, Director of Big Idea Brand Marketing Ltd<br /> <br /> Lynne loves helping business owners revitalise their business. She knows how to develop their brand personality and differentiate their business using her unique blend of creative and analytical marketing skills.<br /> <br /> This week's guest<br /> <br /> About Lynne Stainthorpe<br /> <br /> Lynne is based in Bucks and works with small business owners in London, Bucks, Berks and Herts, and home fashion and paint companies based in the UK, Europe and Asia. Lynne has worked in marketing since graduating with a history degree – and finds making brand history just as interesting! She has worked in B2B fragrance and TiO2 marketing and in B2C personal care and home fashion marketing for big companies (see who on LinkedIn).<br /> <br /> It was a move to paint marketing which enabled Lynne to combine both her unerring eye and instinct for colour and her delight in developing strong profitable brands, with personality. She has launched and named some of the best-selling paint colours in the UK for Dulux, Benetton and B&Q. And knows how to develop and market home fashion products and services to women.<br /> <br /> Lynne believes in making brand building practical and simple for business owners. She uses a simple process to help define what makes you different. Often this is based on your brand story, values and personality. She knows how to apply the language of colour to your brand communications to reinforce your message across your business cards, brochures, flyers and online. And her keen eye for detail means you also get advice on your colour palette, brand imagery and tone of voice.<br /> <br /> What we covered in the show:<br /> <br /> We started out by talking about the difference between Marketing & Branding and why branding is the most important tool in your marketing kit! And then moved on to the world of branding that all small business owners should take time to think about:<br /> <br /> Promotion & Brand Strategy<br /> Internal & External branding factors<br /> Start with Positioning - who do you want to attract, what are the features and benefits of your product/service and what are the values that define your business personality<br /> Branding for micro-business where 'you' and 'your name are the brand<br /> The challenges of distilling your business into one sentence or one word<br /> It's not what you say it's 'the way' that you say it<br /> Small business branding when you work with corporates<br /> Branding as a vehicle to build relationships with customer/clients<br /> The importance of brand consistency<br /> Using the 'Brand Wheel' to define the essence and personality of your business<br /> Revitalising your business through brand<br /> Tips for working with creatives and designers<br /> Useful links<br /> <br /> The 22 Immutable Laws of Marketing - Al Ries & Jack Trout<br /> <br /> Big Idea Blog<br /> <br /> Please also check out Lynne's company here where you can sign up for monthly tips!<br /> <br /> Great Quote<br /> <br /> "If this business was a person what would they look like?"<br /> <br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below! It will open up itunes on your computer and you can leave a rating by clicking on the ratings and reviews tab. Julie Hall | The School of Marketing Podcast clean 32:41 26561 12: Keren Lerner – The biggest mistakes business owners make with their websites https://theschoolofmarketing.co.uk/ep-12-the-biggest-mistakes-business-owners-make-with-their-websites/ Thu, 12 Dec 2013 12:35:40 +0000 https://women-unlimited.co.ukbu/?p=26454 <p>In episode 12 of Micro Entrepreneur: the magic of thinking small, I speak with Keren Lerner (an early pioneer in business website design and owner of the highly successful company Top Left Design), about where business owners go wrong when it comes to their websites. Passionate about helping small business owners and micro entrepreneurs improve their presence online, […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/ep-12-the-biggest-mistakes-business-owners-make-with-their-websites/">12: Keren Lerner – The biggest mistakes business owners make with their websites</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Classic website mistakes that small business owners make In episode 12 of Micro Entrepreneur: the magic of thinking small, I speak with Keren Lerner (an early pioneer in business website design and owner of the highly successful company Top Left Design), about where business owners go wrong when it comes to their websites.<br /> <br /> Passionate about helping small business owners and micro entrepreneurs improve their presence online, Keren and her team build and design websites that reflect the personality of the business, help keep prospects/clients engaged; and help business owners earn a clear return on their investment. <br /> <br /> This week's guest<br /> <br /> About Keren Lerner<br /> <br /> Based in Soho with a team of 9, Keren has been running Top Left Design since January 2002 and is an experienced designer and an expert on usability and accessibility and using design to communicate clear marketing messages. She also regularly trains fellow business people and budding entrepreneurs in social media, blogging, the principles of good website design, creating effective email newsletters and improving their online reputation. Her mission is to 'clean up the internet' and empower clients to represent and promote themselves in a way they can be proud of.<br /> <br /> What we covered in the show:<br /> <br /> We started out by talking about the weird and quirky things that small business owners do to their site, that turn potential clients away. And then we moved on to look at the 'biggest mistakes' business owners make when building a new website, or are migrating from a legacy site.<br /> <br /> By doing a deep dive into 'what not to do' we uncovered loads of tips that you can start actioning on your website now! Including:<br /> <br /> How to approach 'budget' when engaging a designer (the questions you need to ask yourself before you begin)<br /> Why you should start small and relevant to your 'current' needs<br /> Using single page websites<br /> Migrating from a legacy site - getting the word count and visuals right for your business messaging<br /> What effective content looks like and why so many people get it wrong - (key messages, headlines, editing and proofreading)<br /> What your Home Page should look like (key messages, navigation, contact links and your call to action)<br /> How to approach sign-ups and newsletters and email marketing<br /> The purpose of your blog (keeping up with content, content calendars, headlines and copywriting)<br /> Visuals and images (sourcing images, delegating image sourcing, copyright, attribution and creative commons)<br /> Useful links<br /> <br /> Image Sourcing<br /> <br /> Bigstock<br /> Depositphotos<br /> PicMonkey<br /> <br /> Free images<br /> <br /> Morguefile<br /> Stock.xchng<br /> Flicker (with attribution)<br /> <br /> Copy Writing<br /> <br /> Copyblogger<br /> <br /> Please also check out Keren's Free e-book 'Not Loving Your Website' that you download from her site here<br /> <br /> And if you want to know more about the legal aspects of image copyright and how it affects your business website, here is a post by our resident legal contributor Suzanne Dibble.<br /> <br /> Great Quote<br /> <br /> "If you aren't very good at choosing images and you like cheesy images, you should delegate sourcing them to someone else!"<br /> <br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below! It will open up itunes on your computer and you can leave a r... Julie Hall | The School of Marketing Podcast clean 33:56 26454 10: 5 ways we get in our own way as entrepreneurs with Teresa Mitrovic https://theschoolofmarketing.co.uk/ep-10-how-entrepreneurs-get-in-their-own-way/ Fri, 22 Nov 2013 05:48:27 +0000 https://women-unlimited.co.ukbu/?p=26148 <p>In episode 10 of Micro Entrepreneur: the magic of thinking small I speak with Teresa Mitrovic, my personal business coach, on how we get in our own way as business owners (and let’s face it, we ALL have blind spots).   Teresa shares loads of gems and insights on how we can uncover these blocks and move […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/ep-10-how-entrepreneurs-get-in-their-own-way/">10: 5 ways we get in our own way as entrepreneurs with Teresa Mitrovic</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> 5 ways we get in our own way as entrepreneurs and how to deal with it with Teresa Mitrovic In episode 10 of Micro Entrepreneur: the magic of thinking small I speak with Teresa Mitrovic, my personal business coach, on how we get in our own way as business owners (and let's face it, we ALL have blind spots). Teresa shares loads of gems and insights on how we can uncover these blocks and move through them.<br /> <br /> This week's guest<br /> <br /> About Teresa Mitrovic<br /> <br /> Teresa is an Executive Coach and the Founder of Redefining Life, a consultancy that helps executives and entrepreneurs create ambitious careers that are satisfying and sustainable so you can aim high knowing you have the skills to deliver incredible value while living a well-balanced life (however you define it). Together we create a career plan and working style that’s so closely aligned to that definition that boundary-less bosses, demanding clients, difficult teams, exhausting workloads and thriving careers become manageable again and work life balance is (almost!) inevitable.<br /> <br /> What we covered in the show:<br /> <br /> Head, heart and gut ... how to know when you are on track an aligned<br /> Why coaching is so powerful and what you should look for in a coach<br /> How to deal with overwhelm as a barrier<br /> Dealing with needing everything to be perfect before you launch or put stuff out there<br /> Dealing with fear and how it might be having a bigger effect than you might think<br /> Your comfort zone vs your stretch zone vs your panic zone<br /> How to stay connected and keep moving forward<br /> No man or woman is an island<br /> The importance of keeping inspired<br /> How to be more effective when we get a new product / service out<br /> You can be amazing what you do and still be the best kept secret<br /> How to move beyond fear of failure<br /> Useful links<br /> <br /> Keep inspired >> watch these inspiring videos on the WU site<br /> <br /> TED.com<br /> <br /> Great Quote<br /> <br /> "Thinking will not overcome fear but action will" ~W. Clement Stone<br /> <br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would really appreciate it if you took a minute to leave a quick rating or review of the podcast on iTunes by clicking on the link below! It will open up itunes on your computer and you can leave a rating by clicking on the ratings and reviews tab. It would be extremely helpful if you like the show! Julie Hall | The School of Marketing Podcast clean 34:55 26148 9: Simple Social media strategies for micro business owners with Alicia Cowan https://theschoolofmarketing.co.uk/simple-social-media-strategies-for-micro-business-owners-2/ Fri, 15 Nov 2013 20:48:40 +0000 https://women-unlimited.co.ukbu/?p=26073 <p>In episode 9 of Micro Entrepreneur: the magic of thinking small I spoke with Alicia Cowan the creator of the fantastic Twitter Brilliance course and writer of a really useful social media blog for small business owners about how to get the most out of social media in your business. This week’s guest About Alicia Cowan Having used […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/simple-social-media-strategies-for-micro-business-owners-2/">9: Simple Social media strategies for micro business owners with Alicia Cowan</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Simple Social media strategies for micro business owners with Alicia Cowan In episode 9 of Micro Entrepreneur: the magic of thinking small I spoke with Alicia Cowan the creator of the fantastic Twitter Brilliance course and writer of a fantastic social media blog for small business owners about how to get the most out of social media in your business.<br /> <br /> This week's guest<br /> <br /> About Alicia Cowan<br /> <br /> Having used Social media to launch her own VA business, and to grow her own business, Alicia began mentoring and training others with the tips she learnt. Eventually she became such a sought after social media trainer, she gave up her VA business and now works exclusively as a coach, mentor and guru in social media arena.<br /> <br /> About Pocket<br /> In the podcast I talk about one of my new favourite tools, Pocket. Pocket was created to help people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device—phone, tablet or computer. It can be viewed while waiting in line, on the couch, during commutes or travel—even offline. You can find out more about Pocket here.<br /> What we covered in the show:<br /> <br /> How do you connect with people on social media?<br /> Where should you be spending your time on social media<br /> The secret to success if you are just starting out<br /> What do you need if you are using social media as a business tool<br /> How to connect with journalists on Twitter<br /> Our favourite social media tools<br /> What is the biggest mistake that micro business owners make when they are starting out<br /> Do you need a blog to be successful on social media<br /> We include some really useful social media links on the Women Unlimited website in the podcast notes. Julie Hall | The School of Marketing Podcast clean 33:10 26073 8: Marianne Cantwell – Escape the rat race and create the life you love https://theschoolofmarketing.co.uk/create-the-life-you-love-with-marianne-cantwell/ Fri, 27 Sep 2013 07:30:00 +0000 https://women-unlimited.co.ukbu/?p=25521 <p>In episode 8 of Micro Entrepreneur: the magic of thinking small I spoke with Marianne Cantwell, the author of Be a Free Range Human and lifestyle business owner.  This is an interview that I did last year when Marianne was launching her book and she had so many great nuggets to share, I felt I had to […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/create-the-life-you-love-with-marianne-cantwell/">8: Marianne Cantwell – Escape the rat race and create the life you love</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> Escape the rat race and create the life you love with Marianne Cantwell In episode 8 of Micro Entrepreneur: the magic of thinking small I spoke with Marianne Cantwell, the author of Be a Free Range Human and lifestyle business owner. This is an interview that I did last year when Marianne was launching her book and she had so many great nuggets to share, I felt I had to re-release as a podcast. <br /> <br /> This week's guest<br /> <br /> About Marianne<br /> <br /> Marianne is a bit of a rebel and left her old corporate life to live a life where she was able to be and do what she wanted. She now spends her time travelling all over the world working online with people who want to leave the corporate rat race and create a life built on their passion and purpose. She helps them find out what they’d really like to do with their day and work out how they can get paid for that as their own boss. Last year she wrote the book Be a Free Range Human which is a how to guide on how to leave the corporate rat race and create a business that suits you.<br /> <br /> What we covered in the show:<br /> <br /> Focusing on your unique talent in your business<br /> 1% vs 100% rule - how to attract the right client<br /> Working to your strengths<br /> Using content as a marketing tool<br /> How to test your ideas with your market<br /> How Marianne worked with her community to write her book<br /> Creating a tribe and community around brand<br /> How to deal with the the uncomfortableness of selling<br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.<br /> <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would love if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show and help us reach more people. Julie Hall | The School of Marketing Podcast clean 45:51 25521 7: Lara Morgan – Secrets of Sales Success https://theschoolofmarketing.co.uk/7-secrets-of-sales-success-with-lara-morgan/ Fri, 20 Sep 2013 03:11:00 +0000 https://women-unlimited.co.ukbu/?p=24762 <p>In episode 7 of Micro Entrepreneur: the magic of thinking small I have the chance to catch up with Business Superstar Lara Morgan.  For those who don’t know Lara, she was the founder of Pacific Direct (luxury toiletries for hotels) which she sold for over £20m about 5 years ago. Lara gives us lots of tips and […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/7-secrets-of-sales-success-with-lara-morgan/">7: Lara Morgan – Secrets of Sales Success</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> The Secrets of Sales Success with Lara Morgan In episode 7 of Micro Entrepreneur: the magic of thinking small I have the chance to catch up with Business Superstar Lara Morgan. For those who don't know Lara, she was the founder of Pacific Direct (luxury toiletries for hotels) which she sold for over £20m about 5 years ago.<br /> <br /> Lara gives us lots of tips and ideas on how to get better at selling... something EVERY small business owner needs.<br /> <br /> This week's guest<br /> <br /> About Lara Morgan<br /> <br /> Lara Morgan is most widely known for building her own international business, Pacific Direct, over the course of seventeen years before selling a majority share 99% holding of the company for £20 million in 2008.<br /> <br /> Lara is passionate about high growth business support and motivating business-owners. She has a number of exciting new ventures including Company Shortcuts, a source of practical advice and frameworks to enable businesses leaders to achieve accelerated growth. Lara intends to be the voice for growth enterprise support encouraging investment in those whom have taken the brave steps to start to build a business. She is an Amazon bestselling author of the book, More Balls than Most which is well worth reading for both learning about Lara's story, but also getting practical advice on what it takes to grow a successful multimillion pound business.<br /> <br /> Lara has spoken at two of our conferences and is one of the most inspiring women that I have met in the last 5 years. She kicks ass and doesn't suffer fools, and she has a way of really cutting through the crap and makes a lot of sense.<br /> <br /> The audio on this podcast is a bit ropey, so apologies for that but do persevere as it is well worth listening to!<br /> <br /> What we covered in the show:<br /> <br /> How do you get started with cold calling<br /> Setting targets to get you started<br /> Refining your sales pitch<br /> Simple strategies to improve your pitch<br /> How to keep going when you get a no<br /> Should you call your best prospects or worst prospects first?<br /> How to start building rapport with the gatekeeper<br /> How she got the Dorchester as her first client <br /> How many times you need to call to get a yes.....<br /> About the Podcast<br /> <br /> The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business. <br /> Like the show? Please tell us on iTunes!<br /> <br /> If you liked the show and found it valuable and you haven’t done so already I would love if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show and help us reach more people. Julie Hall | The School of Marketing Podcast clean 25:21 24762 6: Marketing mistakes that small businesses make with Tamsin Fox-Davies https://theschoolofmarketing.co.uk/marketing-mistakes-that-small-businesses-make-with-tamsin-fox-davies/ Thu, 05 Sep 2013 22:17:55 +0000 https://women-unlimited.co.ukbu/?p=24737 <p>In this session of Micro Entrepreneur: the magic of thinking small I have a great chat with Tamsin Fox Davies, the small business mentor for Constant Contact UK about the marketing mistakes that we see small business owners make.  By no means do we think we have all the answers, in fact both Tamsin and […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/marketing-mistakes-that-small-businesses-make-with-tamsin-fox-davies/">6: Marketing mistakes that small businesses make with Tamsin Fox-Davies</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> In this session of Micro Entrepreneur: the magic of thinking small I have a great chat with Tamsin Fox Davies, the small business mentor for Constant Contact UK about the marketing mistakes that we see small business owners make. In this session of Micro Entrepreneur: the magic of thinking small I have a great chat with Tamsin Fox Davies, the small business mentor for Constant Contact UK about the marketing mistakes that we see small business owners make. By no means do tamsin fox davis constant contactwe think we have all the answers, in fact both Tamsin and I share some of the marketing mistakes that we have both made in our businesses, but we have learned from some stuff over the last few years and hope you get some benefit from listening in.<br /> Here are some of the topics that we talk about:<br /> <br /> We talk about features vs benefits<br /> Big mistakes that small business owners make<br /> Do fancy names work?<br /> The problem with creating your product before you have found your customer<br /> The danger of becoming too attached to your product<br /> Dealing with negative customer feedback<br /> Dealing with perfectionist tendencies<br /> Mistakes that people make at exhibitions<br /> Julie Hall | The School of Marketing Podcast clean 31:32 24737 5: How to write and market a business book with Joanna Penn and Cathy Presland https://theschoolofmarketing.co.uk/how-to-write-and-market-a-business-book-with-joanna-penn-and-cathy-presland/ Thu, 05 Sep 2013 22:54:11 +0000 https://women-unlimited.co.ukbu/?p=24756 <p>In episode 5 of Micro Entrepreneur: the magic of thinking small I chat with my good friend, best selling amazon author, entrepreneur, blogger and professional speaker Joanne Penn from theCreativePenn.com and Kindle Book writing trainer Cathy Presland from CathyPresland.com about what it takes to write and market a business book. In the intro In the intro, I […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/how-to-write-and-market-a-business-book-with-joanna-penn-and-cathy-presland/">5: How to write and market a business book with Joanna Penn and Cathy Presland</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> In episode 5 of Micro Entrepreneur: the magic of thinking small I chat with my good friend, best selling amazon author, entrepreneur, blogger and professional speaker Joanne Penn from theCreativePenn.com and Kindle Book writing trainer Cathy Presland f... In episode 5 of Micro Entrepreneur: the magic of thinking small I chat with my good friend, best selling amazon author, entrepreneur, blogger and professional speaker Joanne Penn from theCreativePenn.com and Kindle Book writing trainer Cathy Presland from CathyPresland.com about what it takes to write and market a business book.<br /> <br /> What we covered in the show:<br /> <br /> How to decide what to write about<br /> How do you consolidate all that you know into a book<br /> Why should you write a book?<br /> What if you don't feel that what you have to write about is unique<br /> How to get your book out of your head and onto your computer<br /> How long should your book be?<br /> What are the self publishing options that are out there<br /> Tips for focusing on writing a book<br /> How to stay motivated while you are writing your book<br /> How to deal with writers block<br /> How much does it cost to write and digitally print your own book<br /> Julie Hall | The School of Marketing Podcast clean 34:28 24756 4: How to make sure your clients pay with Suzanne Dibble https://theschoolofmarketing.co.uk/how-to-make-sure-your-clients-pay-with-suzanne-dibble/ Thu, 05 Sep 2013 22:49:25 +0000 https://women-unlimited.co.ukbu/?p=24753 <p>In episode 4 of Micro Entrepreneur: the magic of thinking small I talk with Suzanne Dibble, one of our core team of writers and keen lawyer for micro business owners.  Suzanne has a great talent for making the legal stuff interesting, so this podcast is well worth listening too – particularly if you sometimes have clients who […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/how-to-make-sure-your-clients-pay-with-suzanne-dibble/">4: How to make sure your clients pay with Suzanne Dibble</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> In episode 4 of Micro Entrepreneur: the magic of thinking small I talk with Suzanne Dibble, one of our core team of writers and keen lawyer for micro business owners.  Suzanne has a great talent for making the legal stuff interesting, In episode 4 of Micro Entrepreneur: the magic of thinking small I talk with Suzanne Dibble, one of our core team of writers and keen lawyer for micro business owners. Suzanne has a great talent for making the legal stuff interesting, so this podcast is well worth listening too - particularly if you sometimes have clients who don't want to pay.<br /> <br /> What we covered in the show:<br /> <br /> What is the single most important thing you can do to make sure you get paid<br /> How to insure your fees against your client going into receivership<br /> How to get over the fear of asking a client to sign a contract<br /> How to deal with a disagreement with your client<br /> How to recover a debt from a client<br /> What is the 1 legal document that every micro business should invest in - no matter what your business<br /> What should you include in your terms of business<br /> What is your secret weapon when it comes to deciding whether you should sign a contract or not<br /> How to choose your lawyer<br /> Julie Hall | The School of Marketing Podcast clean 32:56 24753 2: Jennifer Holloway – Managing your personal brand and your business brand https://theschoolofmarketing.co.uk/managing-your-personal-brand-and-your-business-brand/ Thu, 05 Sep 2013 22:39:32 +0000 https://women-unlimited.co.ukbu/?p=24741 <p>In episode 2 of Micro Entrepreneur: the magic of thinking small I manage to catch up with Jennifer Holloway, the founder of Spark Branding where we talk about How to manage your personal brand and your business brand. In the intro In the intro I talk about  a great theory that I read about this week called the […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/managing-your-personal-brand-and-your-business-brand/">2: Jennifer Holloway – Managing your personal brand and your business brand</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> In episode 2 of Micro Entrepreneur: the magic of thinking small I manage to catch up with Jennifer Holloway, the founder of Spark Branding where we talk about How to manage your personal brand and your business brand. In episode 2 of Micro Entrepreneur: the magic of thinking small I manage to catch up with Jennifer Holloway, the founder of Spark Branding where we talk about How to manage your personal brand and your business brand.<br /> <br /> Here are some of the topics that we talk about:<br /> <br /> What is your public persona vs. what is your private persona<br /> How much personal information should you share and why<br /> What are the best relationship hooks that you should use for your brand<br /> What if someone doesn't buy into your personal brand<br /> What happens when your corporate brand and your personal brand don't match<br /> Should you tweet as your business or as yourself<br /> How to make your message or brand stand out<br /> An easy branding mistake that some micro business owners make<br /> Julie Hall | The School of Marketing Podcast clean 35:30 24741 1: The challenges of working from home with Judy Heminsly and Karen Haller https://theschoolofmarketing.co.uk/the-challenges-of-working-from-home-with-judy-heminsly-and-karen-haller/ Thu, 05 Sep 2013 22:11:56 +0000 https://women-unlimited.co.ukbu/?p=24739 <p>In this very first episode of Micro Entrepreneur: the magic of thinking small  I have a great chat with Judy Heminsley,  the author of Work From Home and website www.workfromhomewisdom.com and Karen Haller from www.KarenHaller.com who shared their tips and advice on how to make the most of it. In the intro The Micro Entrepreneur Podcast is your place to come […]</p> <p>The post <a rel="nofollow" href="https://theschoolofmarketing.co.uk/the-challenges-of-working-from-home-with-judy-heminsly-and-karen-haller/">1: The challenges of working from home with Judy Heminsly and Karen Haller</a> appeared first on <a rel="nofollow" href="https://theschoolofmarketing.co.uk">The School of Marketing</a>.</p> In this very first episode of Micro Entrepreneur: the magic of thinking small  I have a great chat with Judy Heminsley,  the author of Work From Home and website www.workfromhomewisdom.com and Karen Haller from www.KarenHaller. In this very first episode of Micro Entrepreneur: the magic of thinking small I have a great chat with Judy Heminsley, the author of Work From Home and website www.workfromhomewisdom.com and Karen Haller from www.KarenHaller.com who shared their tips and advice on how to make the most of it.<br /> <br /> Here are some of the topics that we talk about:<br /> <br /> What is the biggest challenge of working from home<br /> How to deal with the loneliness of working from home<br /> Tactics to get out of your own head<br /> How to be more productive while you are working from home<br /> How to balance work and life and deal with holidays (here I share my personal schedule)<br /> How to deal with friends, not respecting your work time<br /> How to create a decent workspace at home<br /> What colours should you have around you to be productive<br /> <br /> You can find the full show notes and links at www.womenunlimitedworldwide.com/micro-entrepreneur-1-the-challenges-of-working-from-home-with-judy-heminsly-and-karen-haller<br /> <br /> Julie Hall: Small Business | Marketing | Entrepreneur | Micro Business | Business Strategy clean 34:35 24739