the easy guide to

search engine optimisation

get your website
on the front page of google

SEO training

At The School of Marketing, we love SEO.  It is hands down our most successful way of attracting new visitors and customers to our brand.

So we have decided to run a 2 hour SEO training to share with you how you can turn your website and web pages into a customer magnet and get your website on the front page of Google.

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Who this SEO training is for

This training is designed for sole traders and small business owners and their teams.   It is created with the SEO beginner in mind.

If people are searching for your product or service or are looking for information that relates to your business or the service that you offer, then you are leaving money on the table if you aren’t optimising your website to get interested and relevant traffic.  

We won’t overwhelm you with the tech (in fact, we specialise in making this stuff easy for you) but will give you guidance on how you can do the more technical aspects yourself OR where to find someone to do it for you.


The SEO training covers:


How SEO works in 2020


How to identify the best keywords to choose for your business


Our favourite free + paid tools to help you with your SEO

How to make your website Google and SEO friendly

How to get links to your content

Help you put together an ongoing SEO strategy so that you can build on what you have created

What to do so that Google knows that you are a trusted resource for your subject area.

plus some bonuses

👉 How to set up your Google Search Console & integrate with your analytics (and don’t worry if you don’t understand this, you will if you join the training 😊)

👉 Free 14 day trial of SEMRush – the best SEO software in the market and you can discover your best keywords (regularly you will only get 7 days)

👉 My SEO webpage checklist to make it easy for you every time you create a piece of content

👉 PLUS access to Julie’s Club – our customer only Facebook Group (this is for customers only, so it’s a pretty exclusive group of awesome people ) where you can get on going support for your questions


 Why you should join us on this SEO training

If your website is not near the top of the first page of Google you have very little chance of being found by people that haven’t heard of you before.

SEO is the cheapest way to market your business when you get it right.

SEO is within your ability, we show you how.

This SEO training is designed with small business owners in mind.

You will know what to write for your website.

When you get your SEO right, you get the halo effect on other pages  on your website.

SEO is one of the most effective marketing strategies for small businesses.

This training has been created to make SEO easy and understandable.


Hey there!  I’m Julie Hall

I am the founder of The School of Marketing and I spend most of my time these days running virtual Digital Marketing and Digital Leadership Training for business leaders, marketers and small business owners.

For 3 years I was one of the lead trainers for the Google Digital Garage, running workshops on behalf of Google up and down the country.  I was also taught their trainers, teaching them all about SEO at the Google Digital Garages and for the Google Digital Garage on Tour.

Some companies I have worked with


are you ready?

The easy guide to SEO

Today’s Price: £97.00



Your guarantee

We want you to be 100% happy with your purchase, so if you feel like you haven’t learned anything new or this training wasn’t a good fit for you in any way then just send me an email within 7 days of the SEO training and I’ll give you a full refund, no questions asked.

Feedback from our previous workshops

“I attended Julie’s SEO workshop and it was fabulous. Julie gives you tips and strategies that you can implement straight away. I’m a newbie to SEO and Julie explained everything so well “

BEVERley Bramwell

“The Canva Design course was really interesting, useful and fun. I can’t wait to set up new workbooks, social media posts and other graphics, without paying a designer!”

tracey rissik

“I am so glad I attended the Blogging workshop.  So much useful information and very thorough.  Brilliant!”

seema thobani

Frequently Asked Questions

How long will I have access to the content

You will have lifetime access to the trainings that you have purchased.

Is this SEO training suitable for beginners?

Absolutely.  It is designed for business owners and small business marketers that don’t have much experience with SEO

How do I access the training?

You will be sent an email with a link to log into our training area.  That will take you straight to the training

Can I get a refund?

Unfortunately, because it is a digital product, we don’t offer refunds on this training.  But if you are having any problems or concerns, please email us on and we’ll see what we can do to help.

Other Questions?

Email me on and I will get back to you as soon as I can.

Why people do their training with The School of Marketing

I feel much more confident (after the training) and will share this to spread the load around the team so they can learn and be more confident.  The training was full of content with great delivery and very practical.

Gina Lazenby

Julie’s delivery with a mixture of great insights, tips, no nonsense plans and the slides to allow us to read as well as listen.  I like her direct approach that delivers what’s been offered without a ton of fluff and bravado.

Claire-Louise Hardie

I really enjoyed the breadth of the topics covered and the chance to sift out what I need to use for me and what I can discard at this stage. I feel better now and have more insight into what I need to focus on to get started.

Carolyn Boddington