Can your business be a business for good?
At the School of Marketing, we’ve been thinking a lot about how we can give back or just give as part of our business proposition. It is my fundamental belief that a business can be both socially supportive and profitable at the same time. Holly Tucker, on her...
Hiring a freelance sales person: 10 rules to success
Hiring a commission only sales person to promote your products may seem like a no-brainer, but Liz Sparkes from Physis knows the pitfalls and offers 10 Rules for success Forewarned is Forearmed! Many businesses have historically used the services of self-employed...
Manage time better and avoid the time thieves
Manage time like you mean it! Getting stuff done it hard. Saying no is hard. Having no money in the bank – that’s REALLY hard! Learning how to be more effective and manage time better is one of the most important skills you will need to develop as a small business...
20 Creative Marketing Ideas for Small Businesses
Marketing your small business can be hard…. and confusing … and overwhelming. We are so overloaded with things to remember and things to do, that coming up with some newer ways to help promote our business can be challenging. Over the past few weeks, I’ve...
Raise your profile Webinar Replay
Prior to our Business Visibility Masterclass, we did a Q&A webinar with Jessica Huie, Natasha Courtenay Smith where we made ourselves available to answer any questions about how to get more visibility for your business. As it was the first time doing this kind of...
Want to get onto the professional speaker’s circuit?
We asked Jonathan Curran, Founder of Promotivate Speakers Agency, to give us some insight into the world of people who have become professional speakers. Maybe you aspire to be like Tony Robbin’s who is regarded by many as the world’s leading public speaker? Robbin’s...
10 strategies on how to be a better networker
Networking is one of those skills that can make or break your business. And sadly, it’s not always intuitive about how to do it well. One of the most important skills I learned as I moved up the corporate ladder, that still serves me well today is the art of...
Creating a customer avatar
Do you know the things in life they’re hoping for? If not, why not? Having a complete picture of a specific ‘ideal customer’, or persona, can help you to develop the right products and services just for them. If you know exactly who it is that you are dealing with,...
